AI Improves Meta’s targeting by 96.7 percent
💘  Smarter Valentine’s Day Testing with AdTest.AI 💘
Brands invest heavily in Valentine’s Day campaigns, but how precise is their targeting?
At AdTest.AI, we A/B tested 4 creatives with 200 people in the UK to identify audiences most likely to respond to the Valentine’s Day messaging.
Our AI analyzed the data results and used them to refine Meta ad campaigns (Facebook & Instagram) by optimizing:
🎯 Ad Sets
🎯 Audience Segments
🎯 Location
🎯 Age
🎯 Gender
The Results:
Meta’s Valentine’s Day targeting accuracy improved by between 82.7% and 96.7%!
Key Insights:
💡 59% of respondents planned to celebrate Valentine’s Day.
💡 Younger audiences under 18 were the least likely to celebrate (only 44%).
💡 Those aged 25–44 were the most enthusiastic, with 66% planning to celebrate.
💡 45+ audiences had a moderate interest at 59%.
The results demonstrate the power of AI + Real People insights in driving better campaign performance.