These insights should help in marketing efforts to effectively reach and engage this specific audience segment.

Based on the filtered data for respondents who answered “More Likely” to the Candidate_Perception question, here are some key insights that could help in reaching this type of person:

These insights should help in marketing efforts to effectively reach and engage this specific audience segment.

Demographics

– Gender and Age Group Distribution:

– Females were primarily in the age groups 50+ and 25-34, with notable representation in the South and West regions.

– Males were predominantly in the 50+ age group, especially within the Midwest and South.

– Nonbinary respondents mainly fell in the 50+ category, distributed across various regions.

– Regional Trends:

– The South region had significant representation across all age groups.

– The Midwest and West also had noticeable counts, mostly in older age brackets.

Hobbies

All respondents indicated the same hobby or interest in a category marked “Continue,” suggesting a uniform interest or a data entry placeholder.

Devices

– Most Common Devices:

– Android phones and PCs, along with televisions, were popular.

– Apple products, including iPhones and iPads, also featured prominently across various device combinations.

Media

– News Source Preferences:

– A preference for Network News (27) followed by Cable News (19).

– Social Media also served as a notable source of news (16).

Lifestyle

– TV Network & Streaming Preferences:

– Services like Netflix and The Weather Channel were recurring choices.

– There’s diversity in the content consumed with mention of channels like National Geographic, Hulu, Paramount+, and Amazon Video.

Social Media Insights

The preference for network and cable news aligns well with demographics that typically engage with content on platforms such as Facebook and Twitter. Given the variety of devices used, there’s potential for campaigns on multimedia platforms like Instagram for visual engagement and YouTube for video content.

Targeting Recommendations

– Audience Segmentation: Focus on the 50+ age group given their higher representation. Include regional targeting in the South and Midwest.

– Device and Media Strategy: Emphasize cross-device campaigns, especially integrating Android and Apple users.

– Content Strategy: Utilize video and conventional news content formats, leveraging popular streaming channels for ad placements.

– Platform Selection: Prioritize Facebook and Twitter for broad reach, while incorporating Instagram and YouTube for visual engagement.

– Localized Approach: Implement region-specific messages to align with local preferences and interests, particularly focusing on prevalent streaming services and news channels in each region.