Ikea Brighton (Mother)
Campaign Review 1. Core message & clarity (Score: 8) Strengths The large red chair instantly draws the eye to the featured product (POÄNG low-back armchair). Bold white text “£80” and “IKEA Brighton now open” clearly communicate price and location. The seagull splatter on the armrest is a simple but effective visual cue linking the ad to … Ikea Brighton (Mother)